Inside Small Business | Small Business & Home Business Marketing

Customer Spotlight: Highrock Christian Church

Highrock Church
Billings, MT

Founder and Pastor: Casey Scott

Highrock Christian Church is a one-year-old independent, non-denominational church that welcomes people of all backgrounds, but caters specifically to Gen X couples with small children.

Tips from Casey:

1. Look at what similar businesses do and improve on their good ideas. Other churches take breaks during the service, so we decided to do a break right in the middle of the service that is a coffee and mingle break, rather than just a stretch and bathroom break. Our congregation loves it and it sets us apart from the rest.
2. You reach who you are. You attract who you are, so don’t try to be someone you’re not.
3. Strategic consumerism works. When you’re starting out, go to the same place at the same time every week and build relationships with the people there. Those people will become loyal advocates.
4. Don’t start anything if you are not willing to fail.
5. If something isn’t working, you don’t have time to wait around and see if it eventually will. You have to be willing to change direction quickly.
6. Find someone who is going through the same things that you are. It helps to commiserate with someone who is also starting something and can empathize and share good ideas with you.

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Posted on Friday, December 17th, 2004 at 3:13 pm and is filed under Customer Spotlight, Small Business. You can follow any responses to this entry through the RSS 2.0 feed.