Inside Small Business | Small Business & Home Business Marketing
Customer Spotlight: Outback Therapeutic Expeditions
Outback Therapeutic Expeditions
Lehi, UT
Marketing Director: Brad Matheson
Outback’s wilderness program blends the best of the “ancient cultural systems” with the most effective and proven therapeutic processes to help troubled teens.
Tips from Brad:
- Remember, past customers are future marketers. Once the relationship is established, build on it and additional relationships will develop.
- Know who your customers are. This may include multiple facets – current clients, vendors, other organizations, employees, etc.
- Don’t allow high-level thinking stop you from converting vision into specific tasks. The execution of the details will bring high-level opportunities.
- Develop a culture of discipline and execution early on. Reversing a culture is much more difficult than working at if from the beginning.
- Stay focused on your core competency and outsource as needed. Use the professionals that will get things done right the first time.
- Take some risks – and be ready for the rewards.
Pictures of Outback Therapeutic |
Posted on Wednesday, November 17th, 2004 at 2:15 pm and is filed under Customer Spotlight, Small Business. You can follow any responses to this entry through the RSS 2.0 feed.
