Inside Small Business | Small Business & Home Business Marketing

Customer Spotlight: Costa Azul

Costa Azul
Provo, UT

Costa-Azul specializes in fast-casual Mexican Dining.

President: JD Gardner
What JD said about the service:

“We liked the idea of being able to get six to eight high quality concepts that we could use as starting points, and then refine them.”

Tips from the JD:

1. Spend money where it counts.
2. If you have a great image (logo), then you can sell merchandise. Customers become walking ads for your business.
3. Make sure customers feel like they are getting value – don’t skimp on portions.
4. Make it fun – employees work harder where the atmosphere is enjoyable.
5. Share profits with managers and employees. Everyone thinks like an owner.

Pictures of Costa Azul

Logo

Posted on Monday, August 16th, 2004 at 4:01 pm and is filed under Customer Spotlight, Small Business. You can follow any responses to this entry through the RSS 2.0 feed.