Inside Small Business | Small Business & Home Business Marketing

Customer Spotlight: ACEX

ACEX

Chicago, IL

ACEX is a recent spin out of a mortgage banking company. ACEX is focused on the Default Servicing Industry and has developed an internet-based collaborative information management tool.

President: Mary Hunter

Number of Employees: 4

What Mary said about the service:

“I would have probably paid more money because the process was so pleasant.”

“Thanks to your design team we have really made an impression at 3 industry tradeshows since February. A fellow vendor stopped by our booth at the 1st Show to tell me he had been exhibiting at our industry tradeshows for more than 20 years and our booth is one of the most impressive he has ever seen!”

Tips from the President:

1. Research your market extensively and listen.
2. Before you create a product, make sure you have listened to your customers.
3. In a start-up, it’s critical to make sure personalities are a fit with the first people hired.
4. In a spin out situation, it’s a good idea to have physical separation from the parent company so you can establish your culture.
5. Keep your message consistent – even while you are on the phone.

Logo

Stationery

Brochure

Pictures of Acex

Posted on Friday, July 9th, 2004 at 5:17 pm and is filed under Customer Spotlight, Small Business. You can follow any responses to this entry through the RSS 2.0 feed.