Inside Small Business | Small Business & Home Business Marketing

Customer Spotlight: Vista FCU

Vista FCU
Orlando, FL

Vista Federal Credit Union services 66,000 Disney employees all around the world.

Marketing Director: Jim Kasch

What Jim said about the service: “The process itself was intuitive and comprehensive.”

1. Know your audience – you need to understand what ‘they’ think is important.
2. Track all marketing efforts and pay attention to what works.
3. Put your money on the screen – invest in your image because you can look bigger than you are.
4. Go outside your industry for marketing services – that’s the only way you’ll get a fresh perspective

Pictures of Vista:

Logo Video

Posted on Sunday, June 6th, 2004 at 10:01 am and is filed under Customer Spotlight, Small Business. You can follow any responses to this entry through the RSS 2.0 feed.