Inside Small Business | Small Business & Home Business Marketing

Customer Spotlight: Mockingbird Public Relations

Mockingbird PR
Phoenix, AZ

President: Sarah Hawley

1. Service is everything. Make sure your clients are happy and your bottom line will grow.
2. Get results. And if you are struggling, brainstorm and find new ways to go after results.
3. Be ethical. Don’t overcharge, do stay focused and remember that your clients aren’t paying you to be distracted.
4. Respond to potential business as if you have already secured it. It’ll showcase your ability and professionalism and will help win new accounts.
5. Network and share business. Find trusted colleagues within your industry to learn from and share business with. It helps the market and helps clients.
6. Learn how your client sells and makes their money so you can make high impact suggestions and better represent them to the press.

Posted on Thursday, February 17th, 2005 at 3:54 pm and is filed under PR, Small Business. You can follow any responses to this entry through the RSS 2.0 feed.