Inside Small Business | Small Business & Home Business Marketing
Logoworks Small Business & Home Business Newsletter
Video Marketing
By Tony Mandarich
Viral marketing (and advertising) is a powerful technique that makes good use of social networks to increase brand awareness. Understanding the important role that video marketing plays in promoting your business online will make a huge difference in the success of your marketing efforts.
The theory of viral marketing is simple; if you have a compelling, true story, a friend will tell a friend, will tell a friend, will tell a friend and so on. Also referred to as word of mouth marketing, the livelihood of this extraordinary form of marketing thrives on people talking to each other about you, your service, and your product. Viral marketing can make or break your reputation on the Internet. With the influx of [good and bad] information on the Internet, whether solicited or not, your story has to capture the attention of your audience and be proven to be true and supportive of ethical Internet practices.
The behavioral characteristic of word of mouth marketing is well known; a satisfied customer will tell an average of three people about a product, service or experience; an unsatisfied customer will tell about a dozen.
Viral marketing and word of mouth marketing are the foundation for social networks; networks of people interacting with other people in social activities, for the innate purpose of sharing information, services and ideas.
Its human nature to talk; to capture this market share, you need to make sure people are talking about you and what they have to say is nothing but positive!
Viral Marketing Using Video
Social networks have made Internet marketing quite competitive, which has forced marketers into video production. Words can relay a message, but a professional, compelling video is worth a thousand words.
ComScore, a leader in measuring the digital world, released data in May of 2008, indicating that U.S. Internet users viewed 11.5 billion online videos from February to March 2008; ComScore further reported a 64% gain from the previous year.
In the same study, Google Sites once again ranked as the top U.S. video property with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points versus the previous month. YouTube.com accounted for 98 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 477 million videos (4.2 percent), followed by Yahoo! Sites with 328 million (2.9 percent) and Viacom Digital with 249 million (2.2 percent).
Video marketing has become quite adaptable to today s online marketing techniques; from traditional online video advertisements [commercials], to interactive Flash (SWF or FLA) messages, online learning (e-learning), to brand able software, and even messages to mobile devices, video composition done right can spark quite a bit of word of mouth enthusiasm and can create high social networking potential. With this much technology at our fingertips, why wouldn’t you choose to promote your business with video?
Let s face it; online video marketing is undeniably the best way to get your message out to the millions with just click of your mouse. As bandwidth and Internet access get higher and faster, online video broadcasting will soon become the first and foremost form of communication.
Google s Algorithm Update
Generating more visual excitement about your product or service is great, but spreading your message via video stream on the Internet has other benefits as well. Google is constantly updating their algorithms to make search functionality more consistent with what Internet users are looking for. With the most recent changes in Google s algorithms, it’s now easier for the Googlebots to crawl videos, and online marketers can take full advantage of keyword search technologies for their videos as well.
In July of 2008 Google announced they improved their handling of Flash files in search results; they say they now have a better ability to index textual content in SWF files of all kinds, including buttons, gadgets and so on. Improved techniques also include simple JavaScript as well.
Google teamed up with Adobe to develop an algorithm that explores Flash files, in just the same way that a person would, by clicking buttons, entering input, and so on. Their algorithm remembers all of the text that it encounters along the way, and that content is then available to be indexed.
In addition to finding text, Google says they are also able to find URLs to feed them to their crawling pipeline. Apparently, all with a little help from Flash-maker, Adobe.
About The Author
Tony Mandarich owns & operates Mandarich LLC, a full-service web media business specializing in web site development & optimization, video production, photography & Internet marketing.
Making Money On the Internet With Video Marketing
By Liane Bate
It may seem daunting to most people, but like it or not, video is becoming a huge part of the internet. Nowadays, if you’re not making money on the internet, it may be because you’re not using videos as one of your main marketing tools.
Technology is scary to a lot of people, not to mention, exposing oneself online in a video for the whole world to see. That’s why so many people shy away from learning what it takes to market a business using video – either they figure it’s too technical for them, or they want to maintain their privacy.
That’s precisely why you should think about making money from the internet with video. It’s the things that people don’t want to do that you should be jumping on as a new opportunity for you. In the internet business world, it’s where you find holes, and gaps, and things that people don’t want to do that you can start making real money online.
Video is becoming more and more like the written word, and will soon have the same tagging capacity as you find in articles and blogs that are carefully sprinkled with effective keywords.
In that sense, if you are looking to make money on the internet, you can expect the search engines to send heaps of traffic your way if you have keyword packed videos.
Videos are very effective in teaching people how to do things, and can probably establish more trust from someone thinking about buying one of your products or services if they can see and hear you.
Furthermore, just like sharing information via social networking sites from blogs and articles, and other information sites on the net, videos also have their social networking services that allow you to share your videos with others in your niche.
If you think you’re in the dark about technology and will never have a clue how to use it, or how to make money on the internet with video, then have no fear! Any good video creation or syndication service will offer easy-to-follow training for setting up your first, and subsequent videos.
Much like article writing, you’re not done with your videos after you’ve created them. You have to submit them to video syndication sites to spread them around the net.
If you’ve been involved in manually submitting your articles to the various article directories, you will realize how time-consuming and tedious this can be, and how much worse you can expect it to be for submitting a video file!
Luckily, just like article submission services, there are video submission services that can save you loads of time on your video uploads!
If you really don’t want to venture into the land of video marketing, you can always opt for an equally popular podcast, or audio cast, so that the whole world only hears you, but doesn’t have to see you. You can start making money on the internet just as fast with an effective podcast that you submit the same way as videos.
Just think about the results you could achieve by combining article writing with video marketing, and podcasting! Most people are familiar with YouTube, so if you visit their website, you will be able to setup an account, create your video, and start making money on the internet faster than you ever imagined!
Don’t be fooled by the all the technological jargon out there. If you know how to work a digital camera, have a movie feature on your camera, or have ever used a camcorder, then relax! You are most of the way there!
Making money on the internet can happen for you, and tackling your fears about technology and starting a video or podcast marketing campaign can make your dreams come true, especially now when it’s still relatively new!
About The Author– Liane Bate owns a Plug-in Profit Site web business. Afraid to show your face on video? Get over it and start Making Money On the Internet
Video Marketing Can Be An Excellent Way to Generate Web Site Traffic
By Todd Ash
Videos have become a necessity on all of the larger websites / search engines now days, like Myspace, Google, Yahoo, etc. Video marketing will massively help with your websites Ranking up to the prized “Page 1″ on Google, Yahoo and all other search engines, as well as gain huge amounts of traffic.
Video communication is an excellent way for internet marketers to reach their prospective customers and present their products or services. Video on the web is a fraction of the cost of TV commercials. Video requires you know how to shoot and produce the video so it looks good.
Video marketing can range from a clip of a seminar, a tutorial, a demonstration of your services, to a commercial. They can be used in email, on dvd, cd’s, presentations, viral video marketing and on websites. Video marketing can range from anything between a few seconds of high hit, punchy effects to several minutes of in-depth information.
Create
Like any other type of marketing, affiliate video marketing requires some planning and work to create a successful campaign. This is not only more effective than constantly writing only ads and articles for back links to your website, but it can be implemented into the ads, articles and blogs you create, which will dramatically help with increase activity and ranking as well.
Finally, you can increase your website traffic and take a break from writing countless articles and ads, spending hour after hour trying to create back links to redirect traffic to your site, only for your back links to fall off Google in a matter of weeks. The only thing that one needs to do is to create the initial buzz, which is a little difficult and requires some creativity.
There is so much information detailing the do’s, don’ts and how to’s of video marketing, that someone who is seriously interested about taking up this form of traffic generation can create their own video without too much sweat and tears. You do not have to be Stephen Spielberg to create a sticky video that gets many views and is passed from one website to another. You create a video and post it to a site like Youtube(dot)com.
The basic idea behind using video marketing to generate web site traffic is to create a marketing video on a particular topic. Of course, nobody is going to want to watch hours and hours of speeches, so the best bet is to edit the highlights of key speakers; interview important delegates; obtain endorsements on video and create a smooth and even entertaining video that can be multi-purpose.
The best way to do this is to create videos that are humorous. This explosive growth in high-speed access has created unprecedented consumer demand for internet-distributed rich media. Internet marketers use their creativity and create an initial buzz for the videos that shall accomplish a high response rate from the desired traffic to be attracted who will pass on the required message to their friends and known contacts and increase the chances of product moving faster.
Every internet marketer knows that online video marketing can help to reach a wider audience and increase awareness of his brand or product. Your company needs leads and sales to help you close new business, and internet video marketing can deliver. The power of video marketing can put your business on the map.
About The Author– Todd Ash Is An Entrepreneur and A Master Of Network Marketing. To Find Out More About Video Marketing Click Here To Visit Toddash.com For Free Information
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