Inside Small Business

REQUIRED: A Custom Facebook URL For Your Brand Name

Inside Small Business | June 9th, 2009

Dan Schawbel
Personal Branding Blog and Personal Branding Magazine

At midnight on June 13th, Facebook is releasing custom URL’s for both profile and fan pages. This is a big move by Facebook and if you review their announcement this afternoon, there are a few details that you want to pay attention to. From my perspective, this is perhaps the most important news since Google released their profile pages a few months ago. I want to take a few minutes to go over what this means for your personal brand, the brands you associate with and, of course, Facebook.

Your personal brand

A custom Facebook URL, or http://facebook.com/YourFullName, is extremely valuable to you. First, since Google is how people find you, including the press, hiring managers, and customers, claiming the results for your name is imperative. A custom Facebook URL will rank very high in Google and can fill up one of the results for your name. Second, a shorter URL will be easy for your audience to remember, so if you make a presentation or you want to link to your Facebook profile, it’s seamless and obvious. Third, if you don’t claim your custom URL and someone else does, you’re out of luck and have almost no chance to reclaim it at a later date.

Finish reading this great article on Dan’s Personal Branding Blog.