Inside Small Business | Small Business & Home Business Marketing

How much should I be paying for SEO services?

Pricing for SEO services vary a great deal, making it difficult to know what you are getting for your money. However, you can gert a better idea of the value by requesting a long term roadmap that will show you exactly the type and amount of work that will be done over the course of several months.

Furthermore, the experience levels of the SEO’s that will be working for you will come into play. Basic SEO is relatively easy to grasp and implement. That type of SEO is cheap, and will supply you with meager results. However, for results that will provide a more substantial boost to your business requires more complex SEO in order to rank for the high-traffic (and therefore highly competitive) keyword phrases.

This requires the work of well-trained experts that have a constant thumb on the pulse of the SEO world, as well as have the technology necessary to constantly analyze the search engines and watch for changes in algorithms. All of these things cost money, and will therefore drive up the costs of SEO.

A few things to ask of an SEO company are:

• How experienced is the SEO(s) that will be working on my site?
• Can you show me case studies of other companies you’ve done work for that were in a similar situation as I am know?
• What kind of results can I expect, and when can I expect to see the results?

You’ll also want to try and avoid paying upfront, opting instead for a monthly subscription. This will not only spread out the costs, but it will also allow you to terminate a relationship with a company that is failing to meet expectations, preventing you from losing any more money than you need to. many agencies require large upfront fees ensuring that they get paid regardless of the value they provide for you. A subscription based model forces a company to provide you with results month to month or risk losing your business.

Related Topics: Boardroom, Entrepreneurial, Expert, Search Engine Optimization    No Comments