Inside Small Business | Small Business & Home Business Marketing
REQUIRED: A Custom Facebook URL For Your Brand Name
Dan Schawbel
Personal Branding Blog and Personal Branding Magazine
At midnight on June 13th, Facebook is releasing custom URL’s for both profile and fan pages. This is a big move by Facebook and if you review their announcement this afternoon, there are a few details that you want to pay attention to. From my perspective, this is perhaps the most important news since Google released their profile pages a few months ago. I want to take a few minutes to go over what this means for your personal brand, the brands you associate with and, of course, Facebook.
Your personal brand
A custom Facebook URL, or http://facebook.com/YourFullName, is extremely valuable to you. First, since Google is how people find you, including the press, hiring managers, and customers, claiming the results for your name is imperative. A custom Facebook URL will rank very high in Google and can fill up one of the results for your name. Second, a shorter URL will be easy for your audience to remember, so if you make a presentation or you want to link to your Facebook profile, it’s seamless and obvious. Third, if you don’t claim your custom URL and someone else does, you’re out of luck and have almost no chance to reclaim it at a later date.
Finish reading this great article on Dan’s Personal Branding Blog.
Posted on Tuesday, June 9th, 2009 at 7:21 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed.
2 Comments | “REQUIRED: A Custom Facebook URL For Your Brand Name”
As people and businesses select usernames for their facebook, they need to be careful that they do not select usernames that infringe on another’s registered trademark. Same goes with those who have registered trademarks … they need to make sure they snag such usernames before others have the chance.
I’ve been hearing a lot about this. I suspect that most people won’t use it for branding, but rather SEO, using keywords as their url text. I use facebook and Adwido to promote my business among other social media methods but mainly those two because the results I get are great.