Inside Small Business | Small Business & Home Business Marketing

Five Easy Tools for Market Testing a Concept

Skip Shuda, Team and a Dream

At Team and a Dream, we strongly advocate market testing services/products or concepts to gain market feedback. We’ve been doing a lot of this recently as part of our Internet Marketing Strategy offering, mostly testing out different messages to see what resonates with our clients’ target market. Besides the traditional A/B testing approach with Google Adwords (which can be a bit complicated if you’re not familiar with it), here are other tools you can use for market testing or to de-risk an idea:

1. Facebook Advertising – Unlike Google Adwords, Facebook allows you to target your exact audience. Within their advertising platform, you can drill into specifics such as age, gender, location and a lot more. It’s a simple process – you create your ad, choose your audience, price your ad and you’re all set. For more information, check out the Facebook Advertising page. Better yet, try it for free by downloading Visa’s Business Network application and receive $100 worth of free Facebook advertising.

>>Finish reading this article at Cheap Revolution.

Posted on Friday, February 13th, 2009 at 10:35 am and is filed under Business, Marketing. You can follow any responses to this entry through the RSS 2.0 feed.