Inside Small Business | Small Business & Home Business Marketing


Using WordPress To Grow Your Business – Part 1

Inside Small Business | January 16th, 2009

Joshua ‘The Red’ Russak, MarketingBlog.NET

Is there really a need to build small business sites from scratch anymore? As internet standards develop, there are “tools” that are becoming the basis of almost every site built. If you are a small business owner with a “limited” budget or simply a blogger, there are technologies out there that are both cheap and easy, yet 100% effective in creating a strong online presence.
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WordPress, The Ultimate Content Management System (CMS)

I was recently approached by HP to write about “Using Wordpress to Grow Small Businesses” for their Logoworks: Inside Small Business blog . This is a loaded topic, which makes it all the more fun to write about! For those of you who don’t know, WordPress is a very powerful Content Management Systems (aka: CMS – “a computer application used to create, edit, manage, search and publish various kinds of digital media and electronic text.“)

WordPress was originally designed as blogging platform, but Wordpress’s community continued to expand and its uses continued to evolve. If you wanted to setup a portfolio, news/magazine, or e-commerce site – Wordpress could handle the job. And best part? It’s Free!! Steve Bruner, of Slipfire.com, built his entire business on creating WordPress websites. “WordPress lets us get a full-featured website up and running in a fraction of the time it would take to build one from scratch” says Steve. “The benefits of content management, built in SEO, easy feature expansion via plugins, a short learning curve for the user and one of the largest, most supportive communities on the web makes choosing WordPress a no-brainer”. An example of a few major sites that use Wordpress:

For a complete list, check out the WordPress Showcase. WordPress is a popular CMS for a broad range of businesses, meeting and exceeding their needs.
Part 2 will be posted on Monday! Has Wordpress helped to grow YOUR business? Tell us how.

*With a year of Online Marketing experience, Joshua ‘The Red’ Russak finds himself very passionate about the interactive space. He recently headed up all Online Marketing efforts at AC Lion Interactive and New Media Recruiters. His day-to-day tasks included Blogging, Social Networking, Analytics, E-Mail Marketing, SEO and Paid Search.Joshua is also co-founder of RezRedo, LLC., a vertical search engine for resume job experiences and blogs daily on MarketingBlog.NET keeping his readers up do date with event reviews, industry coverage, interviews, pictures and more. To learn more about him, check out JoshuaRussak.com.

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Posted on Friday, January 16th, 2009 at 11:37 am and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed.

3 Comments | “Using WordPress To Grow Your Business – Part 1”

Inside Small Business » Blog Archive » Using WordPress To Grow Your Business - Part 2 | January 20th, 2009 at 10:43 am

[...] Part 1 of this series can be found here: [...]

MarketingBlog.NET: Featured in HP/Logoworks Newsletter | MarketingBlog.NET: Online Marketing Blog | May 6th, 2009 at 1:47 pm

[...] I was approached by HP to write an article “Using Wordpress to Grow Small Businesses” for their Logoworks Inside Small Business Blog. It was a successful article and the visitor feedback ultimately led me to start web design and [...]

Feature in HP Newsletter: Free Website Essentials 101 | MarketingBlog.NET: Online Marketing Blog | June 16th, 2009 at 5:32 pm

[...] only reason this article exists is because of another article I wrote for HP back in January (Using Wordpress To Grow Your Business). Interestingly enough, I received great visitor feedback which ultimately led me to start First [...]


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