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PPC and How it can benefit your company

Inside Small Business | November 25th, 2008

Jon Sanderson, OrangeSoda Inc,

Each company, small or large, has to allocate resources to marketing efforts to find new customers. The question that needs to be answered is “How much and where do I use it?” Traditional marketing for most businesses seems like a safe bet since it’s been around for a long time and everyone else does it. But is it really a safe bet? How trackable is traditional marketing? How long does it take to see results?

Many online marketing campaigns are trackable and measurable in every way a business owner wishes marketing would be. Considering how many people are turning to the major search engines to find the businesses and services they need, offering targeted advertisements when they do a search query can be a very effective way of growing your business. Pay-Per-Click (PPC) is this very form of marketing that not only shows up when your ideal client does a search, you obviously only pay when they click.

With the weakening economy and when businesses are making cuts all over the place, marketing is usually one of the first to go. That is, unless you can track the ROI your marketing is giving you. PPC can be trackable from the actual click of each user, down to when they converted to a sale or lead for you. All you have to do is find out the average value of your leads or those sales and compare them with how much you are spending on PPC advertising.

PPC campaigns can be live the day you create them, no set up costs, you can see results & repots almost live, you only pay for the actual people who come to your site, you can track conversions back the keyword that generated them, and you can slow it down/ramp it up/or pause it whenever you want. What’s not to love? Especially comparing this to a yellow page, billboard, various print options, video, and even radio advertising.

There is no guarantee that PPC will work for everyone, but it’s always worth trying.

*Jon Sanderson is the Manager of Online Marketing at OrangeSoda Inc, a Utah based Internet Marketing company. OrangeSoda’s primary focus is to help millions of small and medium-sized companies succeed online by providing them with the most advanced campaign management technology, tracking, reporting, and optimization systems available.

Posted on Tuesday, November 25th, 2008 at 9:05 am and is filed under Business, Marketing. You can follow any responses to this entry through the RSS 2.0 feed.