Inside Small Business | Small Business & Home Business Marketing

Logo Promotional Products Are The Long-Term Solution for Marketing Your Brand

Nick Friedel, Clayton Kendall, Inc

It’s quite amazing how many small businesses are willing to spend money on advertising but are unwilling to consider logo promotional products. There are many excuses, some of which you have probably been telling yourself:

“promotional products don’t work”?
“promotional products are too gimmicky”?
“logo promotional products cost too much”?
“promotional products are too much work”?

All of these statements are untrue. In fact, promotional products do exactly what most small businesses need from a marketing plan: they get your brand name and  logo into customer’s homes permanently.  When you pay for an advertisement,  your brand name and logo only stay in the public eye for a short time.  Once your ad run is over and the newspaper is thrown away or the banner ad is taken down, that’s it.  You need to pay more to keep your brand before customers.

Now let’s say that you take than advertising money and invest in promotional t-shirts, pens, paper clips or other products instead. The difference is that these products are useful “customers will keep them and will therefore keep your company name and logo in their homes.  Maybe they will wear that promotional t-shirt from time to time. Each time they do, they will be reminded of your company.  Quality products last a long time and each time someone looks at your logo, you are promoting your brand.With something like promotional t-shirts or stickers, every time your customer uses the product, he or she is effectively marketing your product to every person they meet. If your customer wears your t-shirt jogging, each person they pass on the trails may notice your logo.  For small businesses, promotional products can be very inexpensive but they provide lots of long-term marketing power.  Many companies offering these products have screening and printing technologies that make imprinting your logo an easy and relatively affordable process.

Nick Friedel is a social media and search engine marketing specialist with Clayton Kendall, Inc and RushImprint.com, leading providers of customized promotional products and advertising specialties. Nick has over 7 years of media planning and search engine marketing experience for clients in health care, automotive, IT, education, sports and retail.  A graduate of the York University of Toronto, Nick earned his BA degree in Marketing Communications.  As most of his compatriots, Nick is chained to his skates and country-skis and will quite often be seen all year round on the rink playing the all-Canadian frenzy, ice-hockey. He is also quite skilled at bass guitar which he has played since the age of 16.

Posted on Wednesday, October 29th, 2008 at 10:05 am and is filed under Branding, Business, Computers, Marketing, Sales, Technology. You can follow any responses to this entry through the RSS 2.0 feed.