Inside Small Business | Small Business & Home Business Marketing

Email travels

The path an email takes from your computer to its final destination would astound you. There are many things that must all play out flawlessly for the email to arrive safely, yet this goes on billions of times a day. Amazing really.

My email address is my name. david@grenda.com. This handy little convenience came about over 10 years ago when I registered my own name as a domain. “grenda.com”. This was of course easier than if my name had been “Jones”, but it’s none the less sort of a nifty marketing aspect.

There is a large and successful bus company in Australia called Grenda Transit Management. Their email addresses are whomever@grenda.com.au where the “.au” denotes an Australian domain. If the person sending an email to Grenda Transit in Australia forgets to put the “.au” on the address…it comes to me.

I forward several emails a week to their IT manager who I’ve gotten to know a bit over the months. We’ve discussed the fact that people have to be careful when they type out an address to make sure they get all the extra parts of the address, especially in international cases.

When you send an email, be sure you pay attention to the type of domain it is going to. There are many (.org,.tv,.biz,.com etc etc) and don’t assume it will be a “.com” address.

If you would like further guidance in considering the options, feel free to drop me an email at david@grenda.com.

Posted on Thursday, September 18th, 2008 at 10:25 am and is filed under Business, Computers, Internet, Technology. You can follow any responses to this entry through the RSS 2.0 feed.