Inside Small Business | Small Business & Home Business Marketing

Using Social Networking to Grow your Business

Dr. Mike Okouchi

By now you’ve probably heard of sites such as MySpace, Facebook or YouTube, but are you using these tools to grow your small business? In this article I’ll give you some tips on how you can position yourself as an expert within your business niche using social networking tools.

You know that what you offer is spectacular, but if other people don’t know that, you’re going to have a really difficult time growing your business. Social networking platforms such as Facebook.com and Twitter.com allow you to form relationships with people instantaneously. In social networking your connection with people is permission based and you establish your global presence. What other form of advertising can do that and for free? The advantage you have with social media marketing over traditional marketing is that your potential customer gets to know who you are and you begin to build trust. People buy from those they trust.

Here are some basic tips to help you get started using this type of new media:

1. Set up a Facebook profile. Go to Facebook to set up your free profile. A good tip to get you started is to make sure you upload a picture of yourself. Fill in all the basic information about yourself and try to make it as personal as you can. Let others get to know the real you. As you get used to using your account we’ll go over the different applications you add to spice up your profile.

2. Set up a Twitter Account. Go to Twitter.com and set up your free profile. Twitter is a micro-blogging platform where you can send out short messages (140 characters max) to your followers. When you first set up you’ll want to start following as many people as you can to jump into the community. You’ll also want to put out meaningful posts every now and then.

3. Set up a blog. Go to wordpress.com or blogger.com (both are free) to set up your blog. This is where your expertise will really shine. A blog allows you to write short articles on topics pertinent to your customer base. Remember to write articles that have useful content, which make you look like the expert in your industry.

In my next article, I’ll show you how to integrate these tools and begin to use it to your advantage. Till next time, start setting up your accounts and make your presence known in the social networking realm.

Dr. Mike Okouchi is a Doctor of Chiropractic who took his practice from a start up to a well established business in less than 2 years with zero paid advertisements. His office is located in Irvine, CA. At only 28 years of age, Dr. Okouchi has become an avid student of entrepreneurship and strives to help other people build their businesses. Dr. Okouchi states “I love to see good people win especially when they’ve put it all on the line by starting their own business.” You can email him at mike@akdocmike.com. Visit his health blog at www.akdocmike.com or his clinic’s website www.velocitywellnesscenter.com.

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I think my employees see me as a buddy rather than a boss. Is that a bad thing?

Being a buddy not a boss with your employees is not a good idea. It inhibits you from making tough decisions and exercising your legitimate authority to get things done. Sooner or later you will find yourself in the position of having to make a decision that your employees do not like or need to provide them with some tough feedback on the quality of their work. If your relationship with them is that of a buddy you may find yourself backing off because you know they will not like it. That is not to say that you can’t be friendly and pleasant in your interactions with your employees – in fact you should be, however you should create some distance between you and your employees which so that you can take managerial action when you need to. A way of changing the nature of your relationship with them is to change your interactions with them. Keep some distance between you both at work and socially. Treat people fairly and consistently but make sure that they know what you expect of them. Become a leader! In the long run your employees with thank for it because everyone appreciates good leadership.

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