Inside Small Business | Small Business & Home Business Marketing

Want to Increase Sales this Month?

As any new business gets off the ground, exposing yourself to potential clients is key. The first step is deciding what are the demographics of your potential clients. We have been surprised by two developments this month. The first is that there is less disposable income in Salt Lake City than we anticipated. We charge $500 to participate in the Tour, which is 50-75% less than our competition nationwide. This is cheap! Lots of folks in Salt Lake just don’t have $500 to spend in one day. Second, more women are buying for their husbands or boyfriends than men buying for themselves.

We have altered our marketing strategy this week. More emphasis is being placed on Corporate Tours. We ask for a 3-month commitment. We show up to their business the first month with $600,000 worth of cars and take the top five producers on high-powered, 5 hour driving experience. These five come back to work and can’t stop talking about how cool it was to drive a Ferrari, Aston Martin, 911 Turbo, Viper and Lotus! Everyone works harder to be in the top five next month so they can drive these amazing cars. Our first small business to sign up has noted an excitement around the office and increased sales. We also offer a one time Tour to treat clients or staff to an experience they won’t ever forget. Clients are tired of golf and expensive dinners. They want something original. They want speed!

We attended the Business-to-Business Expo put on by the Salt Lake Chamber of Commerce last week. This was our angle and it was well received. Since an entire Tour is a $2500 purchase, 3 months in a row, it is a harder sell. But here in Utah, businesses have more available money than individuals. Plus it’s easier to spend pre-tax dollars and other people’s money.

Please share your comments or ideas. We all need each other.

Posted on Thursday, May 8th, 2008 at 10:45 am and is filed under Day Dreamin Exotics. You can follow any responses to this entry through the RSS 2.0 feed.