Inside Small Business | Small Business & Home Business Marketing

Meet Alice Cosmetics

Alice Cosmetics was born when it came time to pick a product. I was halfway through an intensive internet marketing program. The program strongly recommended finding reliable dropshippers and raking in profits by developing multiple streams of income. Also, find something you are passionate about, they advised—don’t select some electronic gadget that doesn’t interest you. (Turns out the lion’s share of those reliable dropshippers offered electronic gadgets.)

While I found a number of cosmetics companies that would dropship, I knew that to succeed I’d need to have something that reflected my personality, that looked like it was very much not dropshipped, and that appealed to some specific niche market. An admitted makeup junkie, I had become fascinated by “mineral makeup” (pure, ground minerals applied to the face with a brush). The large and still dominant player in the field had been doing many late-night QVC advertising spots. I loved the way it looked and felt on my skin and the fact that it was water-repellant, all natural, and long-lasting.

I soon found dozens of small companies selling mineral makeup on the internet, offering alternatives by changing ingredients or underpricing. One thing connecting them all in my humble opinion: amateurish websites. Given my background in writing and editing, the misspelled words alone would be enough to send me packing. Surely I was not alone.

Fast-forward to today, and my better-than-amateurish website (you can be the judge of that) has just gone up. But it was in those early days that I stumbled upon the bare bones of what would become a product, a market, and a brand. Stay tuned for what came next, and wish me luck.

Posted on Tuesday, May 6th, 2008 at 1:18 pm and is filed under Alice Cosmetics. You can follow any responses to this entry through the RSS 2.0 feed.