Inside Small Business | Small Business & Home Business Marketing

Meet Day Dreamin’ Exotics

Day Dreamin’ Exotics, LLC is an exciting new company offering Exotic Car Day Tours in Salt Lake City, Utah. I know what you’re thinking… What’s a Day Tour? We own 5 exotics sports cars; Ferrari, Aston martin, Porsche, Viper, Lotus. Tours are conducted “euro-caravan” style on open roads through some of Utah’s most breathtaking scenery. We travel 150 miles on the Tour, with pit stops every 30 minutes to switch vehicles and drivers. Each participant gets to drive every car in the fleet.

I am a long time car enthusiast and I’m lucky enough to not only have the money to own the car of my dreams (Porsche 911 Turbo), but a wife understanding enough to let me buy it. Most of my friends do not have the same luxury. I asked myself, “How can the average guy experience these amazing cars?” I came up with the idea last fall and quickly realized that there are a few companies around the nation with the same idea. One problem: they charge $1000-2000. Here in Salt Lake City, there is not very much disposable income and very few people are going to drop $2000 in one day. The challenge was to make it more affordable for our financial environment. I pitched the idea to Ian Harding, owner of Luxury Imports Online. He has bought and sold cars for me in the past. He loved the idea. We tested the waters at the Utah Auto Expo and there was lots of interest.

For the last 6 months we have been brainstorming and gathering data. This is the first start up business for me. I never dreamed it would require this much work. Many people want to help or fund the project, but we have decided to do it all ourselves. We hired a Tour Manager and part time marketing help. Our grand opening was last weekend and we have started booking tours. The word is slowly getting out.

I am excited to share ideas with business owners who deal with similar issues and frustrations. And if you find yourself in Salt Lake City, come visit us and take the tour.

Posted on Tuesday, April 15th, 2008 at 3:57 pm and is filed under Day Dreamin Exotics. You can follow any responses to this entry through the RSS 2.0 feed.